Most of the time I try to write these opinion pieces based on news articles that I have read, but this one is a bit more personal. In this day and age, there seems to be less and less emphasis customer service when it actually should be just the opposite. Companies should focus more on creating customer loyalty and doing whatever they can to keep customers, yet more companies seem to be doing the opposite. Often times, the best thing to do for a customer is just to listen and offer whatever you are capable to make the situation better. Customer service is simple, but why does it seem so difficult for companies?